This runs for a year, on a rolling basis from the month you purchase. It includes an internal window sticker, a key ring and then access to discounts and promotions from a variety of our recommended gluten free places. A link will be sent to you access these direct from the website. Everyone will be issued with a membership card which will need to be shown prior to ordering food. The discount is on FOOD ONLY, and there is a minimum spend of £7.